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The following terms are equivalent in usage and mean the same thing:
Usual terminology | Alternatives | Definition | |
---|---|---|---|
1 | Viewed playtime | Device playtime | Playtime captured on Dovetail devices and aggregated in census table. |
2 | Calibrated playtime | People playtime | Playtime in ONE file which is the playtime from census with co-viewing factors applied. |
3 | Co-viewing (factors) | Viewer per view | Distribution of single, 2 person and 3+ person viewing on a single device. |