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| Target group | Categories | % | ('000) |
|---|---|---|---|
| P2-79 | 5 047 | ||
| P10-79 | 4 561 | ||
| Male | 2-9 years | 249 | 4,9 % |
| 10-14 years | 168 | 3,3 % | |
| 15-19 years | 162 | 3,2 % | |
| 20-24 years | 175 | 3,5% | |
| 25-29 years | 188 | 3,7% | |
| 30-34 years | 194 | 3,8% | |
| 35-39 years | 184 | 3,6% | |
| 40-44 years | 179 | 3,5% | |
| 45-49 years | 190 | 3,8% | |
| 50-54 years | 192 | 3,8% | |
| 55-59 years | 173 | 3,4% | |
| 60-64 years | 156 | 3,1% | |
| 65-69 years | 139 | 2,8% | |
| 70-74 years | 129 | 2,6% | |
| 75-79 years | 90 | 1,8% | |
| Female | 2-9 years | 237 | 4,7% |
| 10-14 years | 160 | 3,2% | |
| 15-19 years | 154 | 3,1% | |
| 20-24 years | 163 | 3,2% | |
| 25-29 years | 179 | 3,5% | |
| 30-34 years | 187 | 3,7% | |
| 35-39 years | 174 | 3,4% | |
| 40-44 years | 169 | 3,3% | |
| 45-49 years | 181 | 3,6% | |
| 50-54 years | 183 | 3,6% | |
| 55-59 years | 166 | 3,3% | |
| 60-64 years | 153 | 3,0% | |
| 65-69 years | 140 | 2,8% | |
| 70-74 years | 133 | 2,6% | |
| 75-79 years | 100 | 2,0% | |
| Age youngest person in HH | 0-19 years | 2617 | 51,9% |
| 20-39 years | 1004 | 19,9% | |
| 40-59 years | 640 | 12,7% | |
| 60-79 years | 786 | 15,6% | |
| Number of TVs | 0-1 TVs | 2452 | 48,6% |
| 2+ TVs | 2595 | 51,4% | |
| Access broadcast signal reception | No | 673 | 13,3% |
| Yes | 4374 | 86,7% | |
| Access subscription VOD service | No | 1205 | 23,9% |
| Yes | 3842 | 76,1% | |
| Education | Lower | 3601 | 71,3% |
| Higher | 1446 | 28,7% | |
| Holiday home with TV | No | 3046 | 60,4% |
| Yes | 2001 | 39,6% | |
| HH Size | 1 | 861 | 17,1% |
| 2+ | 4186 | 82,9% | |
| Household weight | Housewife | 2365 | |
| Non housewife | 2682 |