TVOV Tag specifications

This document summarizes the requirements for a tag to be eligible for reporting in TVOV-measurement for Norway.

For detailed documentation of the tagging specifications see Spring Confluence Norwegian Internet Project

Variable	Sub level	Description	Valid values	Mandatory	Reporting
Stream		Defines the site, stream type, channel name and whether the content is commercial.
	Pos 1	Start level	not blank	Yes
	Pos 2	Stream type	live	Yes	live reported as linear viewing, either as live (offset < 120 seconds) in AUyymmdd.swo or playback (offset >= 120 seconds) in PByymmdd.swo.
			odm		odm reported as on demand by ContentID in VODyymmdd.swo.

	Pos 3		nrk_1
			nrk1
			nrk_2
			nrk2
			nrk_3
			nrk3
			nrk_super
			nrksuper
			nrk_online
			nrk_super_online
			barn
			tv_2
			tv2
			tv_2_val
			tv2_val
			tv2_direkte
			tv2_direkte_val
			tv_2_zebra
			tv2_zebra
			tv_2_zebra_val
			tv2_zebra_val
			tv_2_livsstil
			tv2_livsstil
			tv_2_livsstil_val
			tv2_livsstil_val
			tv_2_humor		Terminated 19.12.31
			tv2_humor		Terminated 19.12.31
			tv_2_nyhetskanalen
			tv2_nyhetskanalen
			tv_2_nyhetskanalen_val
			tv2_nyhetskanalen_val
			tv2_nyheter
			tv2_nyheter_val
			tv_2_sportskanalen		Terminated 18.09.17
			tv2_sportskanalen		Terminated 18.09.17
			tv_2_sport_premium
			tv2_sport_premium
			tv_2_sport_premium_val
			tv2_sport_premium_val
			tv_2_sport_premium_2		Terminated 24.03.2023
			tv2_sport_premium_2		Terminated 24.03.2023
			tv_2_sport_premium_2_val		Terminated 24.03.2023
			tv2_sport_premium_2_val		Terminated 24.03.2023
			tv_2_sport_premium_3		Terminated 18.09.17
			tv2_sport_premium_2		Terminated 18.09.17
			tv_2_sport_1
			tv2_sport_1
			tv_2_sport_1_val
			tv2_sport_2_val
			tv_2_sport_2
			tv2_sport_2
			tv_2_sport_2_val
			tv2_sport_2_val
			tv_2_online		Terminated 19.11.01
			tv_2_no
			tv2_no
			tv_2_sumo_free
			tv_2_sumo_avod		Transition from tv_2_sumo_free (advertisement)
			tv2_avod
			tv_2_sumo_ad
			tv_2_sumo_hvod		Transition from tv_2_sumo_ad (partly advertisement)
			tv2_hvod
			tv_2_sumo_pay
			tv_2_sumo_svod		Transition from tv_2_sumo_pay (subscription)
			tv2_svod
			tv_2_sumo_tvod
			tv2_tvod
			tv_norge
			TVNorge
			fem
			max
			vox
			eurosport_norge
			eurosport_1
			discovery_channel
			tlc
			discovery_online
			tv_3
			viasat_4
			tv_6
			nent_online/mtg_online
			schibsted_online
	Pos 4	Indication of commercial content	ad, ads	Yes, if applicable
			progad	Yes, if applicable	Identifies the commercial content as being programmatic
			linad	Yes, if applicable	Identifies the commercial content as being linear
			overlay	Yes, if applicable	Identifies if the content is measured as overlay
	Pos 5 etc.	use at own discretion
CQ		Unique identifier of the program or commercial content	SpotID for commercial content (see separate table below).	Yes	Will be reported in final output data for on-demand content. Linear content will match to ContentID in metadata (logs).
			ContentID for programs use the unique internal house number.
CT		Content type		Yes	Reported to device type accordingly. Other will be reported as mobil.
			tv
			mobil
			desktop
			tablet
			other
Dur		Duration. For live zero; on-demand actual duration(secs)		Yes
			live: 0
			odm: 1-9999999
PST		For livestrøm avspillinger: PST skal være basert på opprinnelig sendetidspunkt.			PST variabelen skal være basert på det opprinnelig sendetidspunkt når innholdet ble sendt på lineær broadcast tv. Dette betyr at dersom et program ble startet avspilt på lineær TV kl 12:00:00 1 Oktober 2020 Lokal tid (CET), skal PST variabelen reflektere det i Unix Epoch. PST verdien skal være definert i sekunder. Ved Live rewind, Live Restart eller Scrubbing skal pst variabelen oppdateres deretter med utgangspunkt i opprinnelig sendetidspunkt. Det er viktig å ikke benytte standard DateTime.Now() eller tilsvarende som er klient basert - dette vil bare resultere i server time/client timestamp. Årsaken til dette er forskyvninger rundt programoverganger og spot målinger.

Variable

Sub level

Description

Valid values

Mandatory

Reporting