Emedia Census Format Norway

time

time of the last activity
32Bit unsigned, UTC seconds since 19700101 (Unix hexadecimal)

start

time of the first activity in session
32Bit unsigned, UTC seconds since 19700101 (Unix hexadecimal)

Note: increasingly imprecise due to increasing cookie inconsistencies

client

client identifier 

first

time of first client’s occurrence with this identifier
32Bit unsigned, UTC seconds since 19700101 (Unix hexadecimal)

flags

if >1 then more than 2 sessions are longer than 12 hours

count

Playtime in seconds for this event
This field contains the seconds the stream has been played from its
last position. (see also “seq”) = how long the measured video viewing was in
seconds.

site

The site name counted by the system.
The site name is attributed by Kantar SLS
and has to be configured on the measurement-system

stream

The stream variable as defined in specific streaming guidelines, see also Implementation of Stream Measurement

In the Norwegian tagging guide it’s defined as follows:

TVOV Tag specifications

Defines the site, stream type, channel name and whether the content is commercial. 

• Pos1: not blank

• Pos2: stream-type “live” or “odm“

• Pos3: channel

• Pos4: Indication of commercial content “ad”, “ads”, “linad” or “progad”

• Pos5: use at own discretion, more information about the content

cq
(content-id)

Unique program-id

In the Norwegian tagging guide it’s defined as follows:

TVOV Tag specifications

• Content-ID for programs use the unique internal house number. 

• Spot-ID for commercial content

seq

This field contains the position of the stream when the play phase was
started = at what position the actual stream was when the measurement
of the segment started.
Valid entries are depending on the implementation:

• Video on-demand: Playhead-position in seconds

• live: current timestamp in epoch format or original broadcast time in epoch format depending on the market rules

d11

not used

geolocation

ISO country codes / system locale

devicetype

The devicetype based on the User Agent-string matching

• smart-tv

• pc

• game-console

• mobile

• tablet

• set-top-box

(see also d23 (ct variable))

d14

not used

dimension

emedia

(“dimension” is the last column in the focalmeter- and 4Ghome-usage-exports, while fullcensus- and sample-exports contains the additional fields below)

d16

not used

d17

not used

dur

the duration of the stream (if available, else “0”)

d19

not used

d20

not used

d21

not used

d22

not used

d23
(ct variable)

The devicetype that is rendered in the measurement-tag by broadcasters
In the Norwegian tagging guide it’s defined as follows:

TVOV Tag specifications

• tv

• mobil

• desktop

• tablet

• other (will be reported as “mobil”)

pl

player-name

d25

not used

plv

play-version

uid

unique id of the stream-view. This value has to stay the same as long the stream-view for that specific content is not closed.

After an ad-break for example, the stream-view is resumed and the UID has to be identical as before the break

time

5f52b706

start

5f52b730

client

1550609f5670a6b1

first

5d46e695

flags

0

count

56

site

nrkstream

stream

programspiller/odm/nrk_online/humor/parterapi/trailer-parterapi-sesong-4

cq (content-id)

KMNO10006020

seq

0

d11

geolocation

NO/nb

devicetype

tablet

d14

dimension

emedia

d16

d17

dur

57

d19

d20

d21

d22

d23 (ct variable)

tablet/app/ios

pl

iOS Player

d25

plv

13.6.1

uid

keorx95spvh465