Demographics targets

Owned by Guro Stavn (Unlicensed)

Last updated: Jan 14, 2021

1 min read

The steering comitte has proposed the following collapses of targets for demographics and devices

Programs

Jan1st 2018-June 18th2020	From June 19th = 13
Male 2-9	Inds 2-9
Female 2-9	Inds 2-9
Male 10-19	Male 10-19
Female 10-19	Female 10-19
Male 20-29	Male 20-29
Female 20-29	Female 20-29
Male 30-39	Male 30-39
Female 30-30	Female 30-30
Male 40-49	Male 40-49
Female 40-49	Female 40-49
Male 50-59	Male 50-59
Female 50-59	Female 50-59
Male 60-69	Male 60-79
Female 60-69
Male 70-79	Female 60-79
Female 79-79

Device

Jan1st 2018-June 18th2020	From June 19th
TV	TV
PC	Other
Tablet
Mobile

Commercials

Jan1st 2018-August 27th2020	From August 28th 2020
Male 2-9	Inds 2-9
Female 2-9	Inds 2-9
Male 10-19	Male 10-19
Female 10-19	Female 10-19
Male 20-29	Male 20-29
Female 20-29	Female 20-29
Male 30-39	Male 30-39
Female 30-30	Female 30-30
Male 40-49	Male 40-49
Female 40-49	Female 40-49
Male 50-59	Male 50-59
Female 50-59	Female 50-59
Male 60-69	Male 60-79
Female 60-69
Male 70-79	Female 60-79
Female 79-79

Device

Jan1st 2018	Unchanged
TV
Other